When a Michigan basement floods at 2am, the homeowner calls whoever answers first.
We answer every inbound plumbing lead (emergency calls, online inquiries, Angi, Thumbtack) in under 60 seconds, 24/7. While your competitors sleep, you book the job.
The problem
Why Michigan plumbers lose more leads than they realize
FOR EMERGENCY PLUMBING LEADS, RESPONSE TIME IS DESTINY. INDUSTRY ANALYSIS SHOWS A 30-MINUTE DELAY DROPS CLOSE RATES BY MORE THAN 50% COMPARED TO A SUB-5-MINUTE RESPONSE.
Burst pipes happen at 1am in February, and homeowners call until someone picks up. If your office line goes to voicemail, the next plumber on Google takes the job.
Spring thaw means sewage backups across Wayne and Oakland counties. Your phone rings constantly and qualified leads get buried under the noise.
On-call rotation means your guys are picking up junk calls about 'just a clogged drain' at 3am while real $4K emergency leads time out.
Angi's response-time score directly affects how often your profile shows up. Every slow reply pushes you down the rankings.
What Vertos AI does
How Vertos AI fixes it for plumbing shops
Emergency vs non-emergency triage, automatically
AI identifies emergencies on the first message (burst pipe, no water, sewage backup, frozen pipe) and either routes to your on-call tech or holds the lead with a scheduled time. Junk drain clogs at 3am don't wake you up.
Instant SMS reply, 24/7
Every lead gets a personalized response in under 60 seconds with the homeowner's first name, the service requested, and a concrete next step (book a slot, confirm urgency, or schedule a callback).
Hooks into ServiceTitan, Housecall Pro, Jobber
Qualified emergency leads become same-day dispatch jobs. Routine service calls become tomorrow's schedule. No double entry.
Tuned for Michigan seasonality
We adjust the bot's urgency thresholds for Michigan-specific patterns: pipe-freeze season Dec-Feb, basement-flood season during spring thaw, sewer-line-root season in fall.
Why work with a Michigan-based team
- Built and supported in Michigan, we know the difference between a Polar Vortex week and a normal February.
- We focus on trade contractors only, not generic SaaS. Plumbing-specific workflows are baked into the platform.
- Direct founder access during onboarding. Not a Slack channel that 12 timezones away.
- First case studies will come from plumbers in your market, local pricing power, local competitive intel.
FAQ
Questions for Southeast Michigan Plumbing
Specific to your trade and your market. If yours isn't here, just ask on the audit call.
Can't find what you're looking for?
Our team is happy to answer any questions about your specific business.
Contact usSee how much emergency revenue you're losing to slow response
Free 30-minute audit. We pull your real numbers (ad spend, lead volume, after-hours call patterns) and project what 24/7 sub-60-second response would do to your close rate. No pitch, just math.
Book a free 30-minute audit