Free ROI calculator
The first contractor to reply usually wins the job. Put in your own numbers and see what slow replies are costing you.
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Enter your current numbers to see your potential ROI.
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Response-time figures come from published research. Everything else is what you type in.
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Why response time matters
The first contractor to respond wins the job. Speed is everything.
Leads called within 5 minutes are 21x more likely to qualify than at 30 minutes.
Call within 5 minutes instead of 30 and you're up to 100x more likely to reach the lead.
Reach a lead within an hour and you're about 7x more likely to qualify it than an hour later.
Assumptions: 78% of leads that wait a day or more have hired someone else, 70% of those come back with a fast reply, and the plan cost is Gold at $1,497 a month plus the $1,000 setup. Change the inputs if you disagree. Sources: MIT / InsideSales.com Lead Response Management Study (Oldroyd, 2007) for the 5-minute figures; Harvard Business Review, “The Short Life of Online Sales Leads” (2011) for the within-the-hour figure. Industry research, not Vertos AI results.
See how Vertos AI responds to every lead in under 90 seconds, even at 2am.